The growing buzz around TikTok Influencers and Influencing

We have all heard about TikTok – the social media platform that has essentially taken the. Gen Z social media by storm. If you haven’t heard about it, well, let me tell you something. YOU ARE MISSING OUT ON THE MOST DIVERSE SOURCE OF CONTENT CREATED BY PEOPLE ON SOCIAL MEDIA TODAY!

That’s enough caps locking to get you to download this platform right now, I hope.

Let’s get serious for a bit now. TikTok – a ByteDance owned platform is a place where creators create their content and often cause . A virality effect faster than the ones on Instagram. This isn’t a platform for the Kylie Jenners’ and Gigi Hadids’ of the world. It is for common people especially millennial who just want to get all those creative juices out and running.

It shot to popularity in 2016 with its 15-second video format and today boasts . A whopping 800 million MAU (monthly active users). Guess the top 2 countries by user count on TikTok? Well well well, you’ve guessed it right – it is India and the US.

The growing buzz around TikTok Influencers and Influencing

The growing buzz around TikTok Influencers and Influencing

Now coming to the main question: Why is TikTok an ideal place for running your influencer marketing campaigns?

TikTok has 800 million active users as of February 2020 .With 2/3rds of its users being below 30 years of age. A huge pool of users on TikTok boost a very large following. Mind you, it is not just a large following but also a very dedicated one. Because most of these influencers on TikTok live a

normal life like you and me, they are highly relatable by the TikTok crowd. Most endorsements on this platform look organic. However, that is more up to the influencer – if the influencer is talented enough. All campaigns by brands would look organic and not as if it is a pure paid content campaign. 

What TikTok is good at is not just reaching the young audience but also building a bond with them. Which ensures a high LTV (Lifetime value) from these users.

The growing buzz around TikTok Influencers and Influencing

To give you a perspective on pricing – TikTok influencer marketing is much more affordable than Instagram influencer marketing. This is because Instagram, in general, has been considered to have

much more “noise” in terms of users due to its mature nature as a platform. Instagram has of

recent seen organic reach being difficult to get. However, at wobb.in, our technologically integrated influencer marketing platform, we solve this problem by focusing on relevant engagement and

reach, more and more every day. We cut ‘noise’ and help brands reach out more effectively to their audience while keeping an economical approach because hey! Who doesn’t like to save some bucks yet not compromise on quality? Well, I do.

Coming back to TikTok, TikTok’s content is both interactive and engaging – all those
challenges and trends spikes up user-generated content while also making creators aware of each other.

The growing buzz around TikTok Influencers and Influencing

It doesn’t end there, TikTok supports both In-Feed Ads i.e. Ads that run between your feed scrolling as well as Brand Takeover Ads. Brand Takeover Ads are essentially Ads that will pop up when you

open your app – TikTok offers only one brand per category an opportunity to run these Ads per day. Let us not forget about the multiple hashtag challenges and brand stickers.

Lastly, one more thing you could do on TikTok to use the same content in two ways is – start a

TikTok influencer marketing campaign and then use those 15-second videos to run In-feed Ads to your target audience. A double win!

That’s it for this week. Check this space back again next week for more articles on trending influencer marketing topics. Till then, Adios!

The growing buzz around TikTok Influencers and Influencing

The growing buzz around TikTok Influencers and Influencing
The growing buzz around TikTok Influencers and Influencing
The growing buzz around TikTok Influencers and Influencing

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